Order Limitations for Smartseller Dashboard
Order limitation means limiting the number of orders on the SmartSeller dashboard according to the seller's package. By implementing order limits, sellers are unable to process their orders in SmartSeller.
What is Smartseller?
SmartSeller is an omnichannel management platform for managing orders, product stock, and shipping equipped with business analysis
Company
Company
Bukalapak
Launched
Launched
2023
Industry
Industry
B2C
Tools
Figma
Miro
Why we need this?
One of SmartSeller's OKRs is to increase revenue. SmartSeller currently generates revenue from subscription packages and Shipping, but unfortunately, we don’t really have differentiation to force seller to upgrade their package.
One of SmartSeller's OKRs is to increase revenue. SmartSeller currently generates revenue from subscription packages and Shipping, but unfortunately, we don’t really have differentiation to force seller to upgrade their package.
Ideations
1) Do a competitor research, and most of them has an order limitation
2) Look internal data, and based on the data, most of the freemium users have >500 orders per month. This implies that they have a considerable number of orders to process on the SmartSeller dashboard, and we assume that sellers with such a scale of business are capable of paying more.
1) Do a competitor research, and most of them has an order limitation
2) Look internal data, and based on the data, most of the freemium users have >500 orders per month. This implies that they have a considerable number of orders to process on the SmartSeller dashboard, and we assume that sellers with such a scale of business are capable of paying more.
Result witihin 3 months
151%
Increase revenue to upgraded gold
31%
Increase revenue to upgraded silver
Understanding
However, we still have concerns about several requirements example: why we cut the order` only from marketplace? our concern: we have the data many users process their order from Marketplace instead of manual oder? we make sure that we have the right approach based on data, we put the miro our concern then discuss with stakeholders after that.
After aligning with stakeholder, stakeholder start to look the data, discuss within the team, then we get the new directions.
However, we still have concerns about several requirements example: why we cut the order` only from marketplace? our concern: we have the data many users process their order from Marketplace instead of manual oder? we make sure that we have the right approach based on data, we put the miro our concern then discuss with stakeholders after that.
After aligning with stakeholder, stakeholder start to look the data, discuss within the team, then we get the new directions.
Flow
Mapping our current Flow to point it out.
Process understanding our current process then knows where improvements can be made and identify where the workflow could be optimized
Mapping our current Flow to point it out.
Process understanding our current process then knows where improvements can be made and identify where the workflow could be optimized
Mapping others menu impacted
When we mapping out the menu others impacted, we also knows the area or page need to design or flow we made it, it also help users understand for the impact of order limitation 🌼
Mapping others menu impacted
When we mapping out the menu others impacted, we also knows the area or page need to design or flow we made it, it also help users understand for the impact of order limitation 🌼
Concepting
I benchmark with the similar concept to knows how other’s website show the limit.
I benchmark with the similar concept to knows how other’s website show the limit.
Then put:
whats good from them -> we can learn from them so when the users visit our website they doesn't need to relearn.
whats bad -> we also list whats bad from the competitor that we can improve in our website, so we can be better.
Then put:
whats good from them -> we can learn from them so when the users visit our website they doesn't need to relearn.
whats bad -> we also list whats bad from the competitor that we can improve in our website, so we can be better.
Design
I have 2 concept within the design:
Highlight the order quota progress bar on the side bar navigation because the order limitation impacts other menus. This way, users can easily check the quota whenever they open another page.
Highlight quota order on the homepage, because every time users log in, they will automatically be directed to the homepage. This ensures users are aware of the quota.
I have 2 concept within the design:
Highlight the order quota progress bar on the side bar navigation because the order limitation impacts other menus. This way, users can easily check the quota whenever they open another page.
Highlight quota order on the homepage, because every time users log in, they will automatically be directed to the homepage. This ensures users are aware of the quota.
After discussion within the team, we agree:
To add the benefit of displaying the quota on the homepage, we agree to place the order quota on the side bar navigation. Showing the quota order in every menu would load the data and affect the loading time.
Prototype:
After discussion within the team, we agree:
To add the benefit of displaying the quota on the homepage, we agree to place the order quota on the side bar navigation. Showing the quota order in every menu would load the data and affect the loading time.
Prototype:
"Jujur flow order limitation ini clear banget, pas awal keliatan banyak seller yg ngerti kalau memang perlu upgrade (ketika di compare subs skrg vs jumlah avg monthly ordernya) tanpa kita kasih tau/kita remind."
Yara
Business Team | SmartSeller
Conclusion
In this project I also contributed the business perspective by challenges the stakeholders needs and also look the data before jump to solutions, by creating the seamless experience we can achieve the target and the users perspective not frustration or churn.
In this project I also contributed the business perspective by challenges the stakeholders needs and also look the data before jump to solutions, by creating the seamless experience we can achieve the target and the users perspective not frustration or churn.
I'am Aulia
Product Designer from Indonesia
Aulia © 2024
I'am Aulia
Product Designer from Indonesia
Aulia © 2024
I'am Aulia
Product Designer from Indonesia
Aulia © 2024